New Japanese Snacks This Week – July Week 1, 2025

Welcome to our weekly spotlight on newly released Japanese snacks. Every week, we share a curated selection of the freshest and most unique snacks hitting store shelves across Japan. Whether you're into limited-edition flavors, regional ingredients, or seasonal specials, this update is your front-row seat to what’s new in Japan’s snack scene.

Made with whole sweet shrimp, this limited-edition Kappa Ebisen offers a lighter texture and delicate crunch. The natural sweetness and umami of sweet shrimp come through in every bite. Part of Calbee’s premium “Ebi-Sen” line, it’s a seasonal snack with a refreshing design and a touch of elegance.

Nissin Coconut Sable – Rich Baked Cheesecake Flavor

These crispy mini cookies are infused with cheddar cheese and fermented butter for a rich, savory-sweet bite that’s reminiscent of baked cheesecake. The enhanced cheese aroma adds depth, while the individually wrapped packs make them perfect for sharing or snacking on the go.

House Tongari Corn – Salt Vanilla Flavor

This sweet-and-salty twist on Tongari Corn combines crisp corn cones with a refreshing vanilla flavor. The updated recipe enhances the creamy vanilla notes, delivering a light and unique snack perfect for summer cravings.

Fujiya LOOK – Strawberry Dessert Assortment

This summer-themed chocolate set features two strawberry-inspired flavors. Strawberry Soft Cream wraps whipped milk filling with strawberry sauce in creamy chocolate, while Strawberry Rare Cheesecake blends tangy strawberry-cheese chocolate with crunchy cookie bits for a dessert-like bite.

Fujiya Milky Pie

This light, crispy pie combines flaky pastry with cookie dough made using Milky’s signature sweetened condensed milk. It’s baked to a gentle crunch and wrapped in a charming red package featuring Peko-chan and a 75th anniversary logo.

Lotte Ghana – Mint Chocolate

This smooth Ghana milk chocolate is infused with first-picked mint oil for a fresh, cooling aroma. Carefully balanced using Lotte’s unique technique, it offers a refreshing bite with a creamy melt. Chill it for an extra crisp texture and clean finish.

Fujiya Morning Ma'am – Blueberry

These bite-sized soft cookies are crisp outside, moist inside, and packed with fiber and iron. Lightly sugared on top, the blueberry flavor pairs well with milk, yogurt, or honey. Conveniently packed for busy mornings or snack breaks on the go.

Fujiya Morning Ma’am – Cheese Flavor

These bite-sized soft cookies have a crisp outside and moist center, made with added fiber and calcium. Lightly dusted with sugar and rich in cheese flavor, they’re perfect on their own or paired with milk, yogurt, or honey. A handy small-pack snack for busy mornings.

Want to try snacks like these without flying to Japan?

Our Starter Japanese Snack Box includes a rotating mix of seasonal dagashi, popular Japanese treats, and a full-size Kit Kat bag – perfect for first-time snack explorers.

If there's a specific snack you’d like to try from this week’s lineup, you can also request it in our Ema Japanese Snack Box, a customizable box made just for you.

To learn more about Kashi Shrine and explore all our Japanese snack boxes, visit our homepage.