New Japanese Snacks This Week – May Week 3, 2025

Welcome to our weekly spotlight on newly released Japanese snacks. Every week, we share a curated selection of the freshest and most unique snacks hitting store shelves across Japan. Whether you're into limited-edition flavors, regional ingredients, or seasonal specials, this update is your front-row seat to what’s new in Japan's snack scene.

Lotte Choco Pie Premium – Ripe Mango Tart
A premium choco pie filled with the rich aroma of mango from the first bite. Made with Alphonso mango, known as the “king of mangoes,” it features a tart-flavored cake coated in fragrant mango chocolate and filled with custard cream and Alphonso mango sauce. Enjoy the perfect harmony of cake, cream, and sauce in this limited-time seasonal treat.

Kanro Pure Gummy Premium – Okinawa Pineapple Sparkling
This premium gummy features juicy Okinawan pineapple with a refreshing sparkling sensation. A sweet and tangy fruit gummy with a soft, melting texture.

Kanro Pure Gummy Premium – Hokkaido Double Melon
Made with juice from two kinds of Hokkaido melon (green and red flesh), this premium gummy offers a rich, fruity texture that melts in your mouth.

Calbee Kataage Potato Takumi – Golden Butter Flavor (Hokkaido)
Deeply flavorful butter chips made with both butter and buttermilk powder from Hokkaido. Rich and savory with just the right salt balance, designed for a satisfying crunch. The craft paper-style packaging features a buttery yellow color with white accents and a potato-butter illustration.

Tirol Chocolate – Almond Jelly & Strawberry Jelly
A seasonal flavor combining the sweetness of almond jelly and the tartness of strawberry jelly. The Mahjong-tile-inspired Chinese-style packaging includes 38 different individual wrapper designs.

Pringles – Yoshimoto Curry Flavor
A collaboration with the most popular dish from Yoshimoto Kogyo's company cafeteria. Reproduces the beloved “Yoshimoto Curry” flavor with sweet, spicy richness and deep flavor. Designed to pair well with beer or soda, it’s a bold snack for summer with strong spice and umami.

Calbee Sapporo Potato – BBQ Flavor (Meat-Free)
A new meat-free version of the classic BBQ snack. Made from dough containing carrots, onions (as powder), and green peppers. It keeps the same spicy BBQ flavor while delivering vegetable-based umami. The package features comic-style speech bubbles to highlight its “meat-free” identity, along with a 50th anniversary logo.

Want to try snacks like these without traveling to Japan? Our Starter Japanese Snack Box includes a rotating mix of seasonal dagashi, famous Japanese snack, and full-bag Kit Kat — perfect for first-time snack explorers.
Explore the Starter Box here
If there’s a specific snack you’d like to try from this week’s lineup, you can also request it in our Ema Japanese Snack Box, a customizable box made just for you.
Create Your Own Box with the Ema Snack Box