What is PRESS BUTTER SAND? Japan’s Rich Butter Cookie You Can’t Find Overseas

If you’ve visited souvenir shops in places like Tokyo Station, Haneda Airport, or department store basements, you may have come across PRESS BUTTER SAND. It’s a premium Japanese snack brand known for its rich, creamy butter cookies with a bold, modern design. While beloved in Japan, it’s still surprisingly hard to find outside the country.

A Snack Made for Gifting

PRESS BUTTER SAND’s signature item is a square-shaped butter cookie filled with a smooth butter cream and caramel. Each cookie is pressed in a custom iron mold to create the brand’s distinct geometric pattern and satisfyingly crisp texture.

The filling is a key feature — it has two layers:

• Butter cream

• Butter caramel

This gives it a luxurious mouthfeel, like a cookie version of a confectionery.

Depending on the location or season, you may also find limited-edition flavors such as:

🍓 Amaou Strawberry
🍑 White Peach
🍋 Lemon
🫘 Red Bean & Butter (An Butter)
🍫 Chocolate

Why It’s Hard to Find Outside Japan

PRESS BUTTER SAND products are mainly sold in:

• Major train stations like Tokyo Station

• Airports including Haneda and Narita

• Department stores

What also makes them difficult to buy overseas is their short shelf life. Each cookie typically has a best-before date of just around 3 weeks from the production date. Because of this, they’re rarely exported or stocked internationally.

These snacks are made to be fresh and gifted soon after purchase, which is part of what makes them so special.

How to Try PRESS BUTTER SAND from Outside Japan

Because PRESS BUTTER SAND has a short best-before date of around 3 weeks, we’re unable to include it in our regular snack boxes. However, we can help you purchase it directly through our Buy from Japan proxy service.

If there’s a specific flavor or gift box you’re looking for, just let us know and we’ll help you order it from official stores in Japan, even if it's a limited-edition item.

This is a perfect example of Japan’s modern omiyage culture — beautifully packaged, freshly made, and crafted with care.

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