New Japanese Snacks This Week – August Week 1, 2025
Welcome to our weekly spotlight on newly released Japanese snacks. Every week, we share a curated selection of the freshest and most unique snacks hitting store shelves across Japan. Whether you're into limited-edition flavors, regional ingredients, or seasonal specials, this update is your front-row seat to what’s new in Japan’s snack scene.
Koikeya Strong – Refreshing Hon Wasabi
Made with 100% genuine hon wasabi from Azumino, these bold chips layer the clean, sharp kick of wasabi with the savory depth of bonito flakes and kelp. Crisp and aromatic, the flavor unfolds from bright heat to lingering umami for a luxurious wasabi experience.
Kameda Curry Senbei – Original Spice 200%
To celebrate the 30th anniversary of the beloved “Kameda Curry Sen,” this convenience store–exclusive edition packs double the punch. Made with 200% of the brand’s secret spice blend, these bite-sized senbei deliver bold curry aroma, a satisfying heat, and extra depth from blended potato powder.
Oyatsu Company Baby Star Ramen Otsumami – Wasabi
Crispy Baby Star ramen noodles and peanuts meet the nose-tingling zing of wasabi for an ultra-snackable mix. Chill a beer and enjoy this limited flavor that turns hot summer nights at home into a refreshing treat.
Kameda Kaki no Tane – Sansho Pepper
Fragrant Japanese sansho is brightened with a hint of lemon, adding a zesty aroma and a pleasant, tingling heat. It’s an addictive, drink-friendly mix that keeps you reaching for more, especially on hot days.
Kameda Usu Yaki – Mayonnaise Flavor
Ultra-light, crisp rice crackers bursting with mayo aroma from the moment you open the bag. A touch of mustard and white pepper adds depth and umami for that can’t-stop balance of tangy mayo and snappy crunch.
Calbee Potato Chips – Salad Flavor
A classic Calbee profile that draws out the sweetness and umami of several vegetables. Speckled with red and green bits for a fun look, this “salad” flavor keeps the familiar salty balance with a fresh green package theme.
Nissin Cisco Choco Flake SakuSaku Pop – Sweet Potato Mont Blanc
Thin corn flakes and purple sweet-potato puffs are coated in purple sweet-potato chocolate for a poppable, ball-shaped treat. Inspired by “sweet-potato Mont Blanc,” it blends a gentle sweet-potato aroma with a rich, cozy flavor and crisp crunch.
Pringles – Spicy Chicken
Juicy, savory chicken notes meet a lingering spicy kick and a touch of tang. Designed for summer, this bold flavor pairs perfectly with beer or fizzy drinks and is dangerously easy to keep snacking on.
Fujiya Milky Chocolate – Purple Sweet Potato
Limited-time Milky chocolate filled with Milky cream blended with purple sweet-potato powder. Gentle, mellow sweetness wrapped in smooth chocolate, topped off with a cute Peko-chan package in purple. Uses 4% purple sweet potato.
Glico Cheeza – Cheddar Cheese
Thin dough baked hot for a deep, toasty cheese aroma and crisp, crackly texture. Intensely cheesy on its own, and even better warmed for a quick “hot cheese” experience that pairs beautifully with drinks.
Glico Cheeza – Camembert
Cheeza’s signature thin-baked crunch with the rich, rounded taste of camembert. Enjoy the roasted cheese aroma straight from the bag, or warm briefly to bring out a cozy, melty character.
Karakku Yuzu Nuts
Light, crisp nuts coated with a crunchy shell and scented with dried yuzu peel. Bright citrus aroma and gentle sweetness deliver a refreshing, distinctly Japanese nibble.
Kanro Nodo Ame – Shining Muscat
A premium mini pouch of soothing throat candies made with Shine Muscat grape juice. Clean, elegant fruit sweetness and a refreshing finish in a convenient, on-the-go size.
Nissin Cisco Coconut Sable Mini – Happy Shortcake Flavor
Buttery Coconut Sable minis coated with a strawberry-powder cream for a shortcake-inspired bite. Crisp, lightly sweet, and poppable with a fruity, creamy finish.
Meiji Cheese Karl – Almond
Crispy, airy corn puffs seasoned with Meiji Karl’s nostalgic cheese flavor, mixed with roasted almonds for extra crunch and nutty depth. A satisfying contrast of light puffs and hearty nuts keeps each handful interesting.
Meiji Kinoko no Yama Stems × Karl Cheese Flavor
A 50th-anniversary collaboration that tops the crunchy stems of Kinoko no Yama with the savory, nostalgic cheese seasoning of Meiji Karl. Salty, toasty, and hard to put down.
Fujiya Look – Mitsuimo & Waguri
An autumn-themed assortment featuring two chocolates: Mitsuimo made with Ibaraki-grown Beni Tenshi sweet-potato sauce and cream for a dense, honeyed sweetness, and Waguri capturing the gentle richness of Japanese chestnut. Bold packaging highlights both seasonal favorites in one box. Note: the Mitsuimo sauce contains honey.
Want to try snacks like these without flying to Japan?
Our Starter Japanese Snack Box includes a rotating mix of seasonal dagashi, popular Japanese treats, and a full-size Kit Kat bag – perfect for first-time snack explorers.
If there's a specific snack you’d like to try from this week’s lineup, you can also request it in our Ema Japanese Snack Box, a customizable box made just for you.
To learn more about Kashi Shrine and explore all our Japanese snack boxes, visit our homepage.