New Japanese Snacks This Week – July Week 4, 2025

Welcome to our weekly spotlight on newly released Japanese snacks. Every week, we share a curated selection of the freshest and most unique snacks hitting store shelves across Japan. Whether you're into limited-edition flavors, regional ingredients, or seasonal specials, this update is your front-row seat to what’s new in Japan’s snack scene.

This refreshing, sugar-free throat candy features a three-layer design with a subtle cool sensation and a gentle salty plum flavor. It’s enhanced with polyphenols and comes in a smaller, zippered pouch that’s perfect for carrying on the go.

Koikeya Pride Potato – Jomon-Inspired Scallop Dashi Flavor

Created to celebrate the UNESCO World Heritage registration of the “Jomon Prehistoric Sites of Hokkaido and Northern Tohoku,” this unique chip blends Hokkaido kelp and Aomori scallops with fish sauce powder and shiitake mushroom extract. The result is a rich, layered flavor that captures both sea and mountain umami. Made with Koikeya’s addictive “Endless Flavor Method,” this is a truly irresistible snack for serious potato chip fans.

Calbee Kappa Ebisen – Seaweed & Salt Flavor

This edition of Kappa Ebisen combines two types of seaweed — aonori and roasted nori — to enhance the aroma and depth of flavor. The blend of savory seaweed and shrimp creates the classic, addictive taste that’s loved across generations. Light and crispy, it’s the kind of snack that truly lives up to its catchphrase: “You can’t stop once you start.”

Calbee Potato Chips – Nori Shio W (Double Seaweed & Salt)

A richer take on Calbee’s classic seaweed chips. With double the seaweed (aosa & aonori), you get a bolder flavor while keeping the same salty balance. The “W” stands for double the taste.

Kanro 4D Gummy – Moomin (Blueberry)

Adorably detailed blueberry-flavored gummies shaped like Moomin sitting on a tree stump. Part of the 4D gummy series, these treats are as cute as mini figures—complete with Moomin’s tail! A fun, collectible snack for fans of the Moomin universe.

Mainatt – Broccoli Core Snack Sticks

A creative snack made from broccoli stems, transformed into crunchy, easy-to-eat sticks. A delicious way to enjoy the often-discarded core of broccoli!

Frito-Lay Doritos Flamin’ Hot – Extra Spicy Nacho Cheese

An intense and addictive combo of fiery chili heat and rich nacho cheese. Bold flavor lovers won’t be able to stop!

Kanro 4D Gummy – Magic Hour of the Journey

A 3D gummy inspired by the colors of the evening sky. Enjoy a tropical Hawaiian fruit mix flavor with notes of mango and orange in every chewy bite.

Calbee – Potato Chips That Taste Like Crispy Chicken Skin

These unique chips are crafted to mimic the texture and flavor of crunchy chicken skin. Seasoned with a refreshing lemon flavor, they deliver a juicy, savory experience in every bite.

7-Eleven Premium – Choco Gummy: Kiyomi Orange Flavor

Sweet and tangy Kiyomi orange gummies are coated in smooth chocolate, creating a refreshing yet mellow harmony. Perfect as a small treat during work breaks or snack time, this unique flavor combo is a must-try for anyone curious about Japan’s latest candy trends.

7-Eleven Premium – Choco Gummy: Iriomote Island Pineapple Flavor

Tart and juicy pineapple from Iriomote Island bursts through with each bite, wrapped in smooth, mellow chocolate for a perfectly balanced treat. Great for a quick refresh during your day or as a little reward—this tropical twist on gummy candy is a popular favorite worth discovering.

Want to try snacks like these without flying to Japan?

Our Starter Japanese Snack Box includes a rotating mix of seasonal dagashi, popular Japanese treats, and a full-size Kit Kat bag – perfect for first-time snack explorers.

If there's a specific snack you’d like to try from this week’s lineup, you can also request it in our Ema Japanese Snack Box, a customizable box made just for you.

To learn more about Kashi Shrine and explore all our Japanese snack boxes, visit our homepage.