What is Sugar Butter Tree? Japan’s Crispy Luxury Snack You Can’t Find Overseas

If you’ve visited souvenir shops in places like Tokyo Station or Haneda Airport, you may have seen Sugar Butter Tree. It’s a well-known Japanese snack brand that focuses on crispy baked sweets with a buttery aroma. While common in Japan, it’s not something you often see outside the country.

A Snack Made for Gifting

Sugar Butter Tree’s signature product is a baked wheat biscuit with a sugar and butter coating, lightly toasted to bring out its fragrance and crisp texture. Many items are sandwich-style, with a thin layer of white chocolate or flavored cream between two biscuits.

Depending on the season or region, you may find limited-edition flavors such as:

• 🍠 Sweet Potato

• 🍓 Amaou Strawberry

• 🍑 White Peach Milk

• 🍵 Matcha Chocolate

Products are typically sold in boxed sets, with packaging designed for gifting. They are popular as omiyage (souvenirs) among travelers in Japan.

Why It’s Hard to Find Outside Japan

Sugar Butter Tree products are not usually sold in supermarkets. They are mainly available at:

• Train station gift shops (such as Tokyo Station)

• Airports like Haneda and Narita

• Seasonal pop-up stores in department stores

Because of this, they can be difficult to buy unless you are physically in Japan.

How to Try Sugar Butter Tree from Outside Japan

At Kashi Shrine, we sometimes include Sugar Butter Tree in our Premium Japanese Snack Box, and it can also be requested through our Ema Japanese Snack Box, which lets you customize the contents.

If you’re interested in trying elegant, regionally limited snacks like this, these boxes are a good place to start.

👉 Ema Japanese Snack Box – Customize Your Own Selection
👉 Premium Japanese Snack Box